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Amazon allows buying through Twitter

Amazon allows buying through Twitter

Online seller Amazon has announced a partnership with Twitter that will allow users to add products to their shopping cart by typing a specific hashtag on Twitter.

However, for now, the new feature will be available only to the US and users will then have to go to Amazon to pay and complete the purchase.

The new feature allows Twitter users to respond with a hashtag to tweets that contain a link to an Amazon product; specifically with #amazoncart in the US and #amazonbasket in the UK.

The initiative has come about as companies are looking for ways to use social media platforms as tools to attract customers.

The move was also taken just days after Twitter reported a net loss of $ 132 million in the first quarter.

The number of active users of the social network reached 255 million dollars in the first three months of 2014, an increase of 5.8% over the previous quarter. However, that growth was lower than analysts' expectations.

There is concern that Twitter's growth rate in recent years may be slowing, which could reduce its revenue.

According to Sanjana Chappalli, Asia-Pacific director of digital marketing firm LEWIS Pulse, the alliance with Amazon could help Twitter achieve greater engagement from its users and, as a result, attract more advertisers.

Meanwhile, Amazon noted that this collaboration will make it easier for users to purchase the products they see on their Twitter timeline.

Source: http://www.bbc.com/news/technology-27289401



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